Privacy Policy

We collect the following categories of personal information, as defined by applicable U.S. privacy laws, when you interact with our Site:

• Personal Identifiers: Name, email address, phone number, billing address, shipping address, and account username (if you create an account).
• Financial Information: Payment details (e.g., credit card numbers or other payment method information) processed through our secure payment gateway.
• Commercial Information: Purchase history, products viewed, and details of transactions.
• Internet or Network Activity: IP address, browser type, device information, pages visited, time spent on the Site, and referring URLs (e.g., through cookies or analytics tools).
• Geolocation Data: General location based on IP address or provided shipping/billing address (we do not collect precise geolocation data).
• Professional or Employment-Related Information: If you contact us for research or business purposes, we may collect your job title, institution, or professional contact details.

We do not knowingly collect personal information from children under 13 years of age. If you believe we have collected such information, please contact us immediately at [email protected].

We collect personal information in the following ways:

• Directly from You: When you submit information through contact forms, account registration, or checkout processes.
• Automatically: Through cookies, web beacons, and analytics tools (e.g., Google Analytics) that track your interactions with the Site. For more details, see our Cookie Policy [link to Cookie Policy, if applicable].
• From Third Parties: From payment processors, shipping carriers, or analytics providers, as necessary to fulfill your orders or improve our services.

3. How We Use Your Information

We use your personal information for the following purposes:

• To Provide Services: Process orders, deliver products, and provide customer support.
• To Improve the Site: Analyze user behavior to enhance website functionality and user experience.
• To Communicate: Send order confirmations, respond to inquiries, and, with your consent, provide promotional materials or updates about our products.
• To Comply with Legal Obligations: Ensure compliance with applicable laws, including tax reporting, fraud prevention, and regulatory requirements.
• To Protect Our Interests: Prevent fraudulent activities, enforce our Terms and Conditions, and protect the security of the Site.

We will not use your personal information for purposes other than those disclosed unless required by law or with your explicit consent.

We may share your personal information with:

• Service Providers: Third-party vendors who assist with payment processing (e.g., Stripe, PayPal), shipping (e.g., USPS, FedEx), or analytics (e.g., Google Analytics). These providers are contractually obligated to protect your data and use it only for the services they provide to us.
• Legal Authorities: When required by law, such as in response to a subpoena, court order, or regulatory investigation.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, with notice to you as required by law.

We do not sell your personal information to third parties for marketing purposes. Under the CCPA/CPRA, “selling” personal information includes sharing it for monetary or other valuable consideration. We do not engage in such practices.

Depending on your state of residence, you may have the following rights regarding your personal information:

• Right to Know: Request details about the categories of personal information we collect, the purposes for collection, and the third parties with whom we share it.
• Right to Access: Request a copy of the personal information we hold about you.
• Right to Delete: Request the deletion of your personal information, subject to certain exceptions (e.g., legal obligations to retain data).
• Right to Opt-Out of Sale: Request to opt-out of the sale of your personal information (not applicable, as we do not sell personal information).
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights, such as by denying services or charging different prices.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Limit Use of Sensitive Personal Information: Restrict the use of sensitive personal information (e.g., financial data) to what is necessary for providing services.

To exercise these rights, please contact us at [email protected] or submit a request through our Site. We will verify your identity before processing your request, which may require providing additional information (e.g., email or account details). We will respond within the timeframes required by law (e.g., 45 days under CCPA/CPRA).

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes. For example:

• Order information is retained for 7 years to comply with tax and regulatory requirements.
• Account information is retained until you request deletion or your account becomes inactive for 2 years.
• Analytics data is anonymized and retained indefinitely for statistical purposes.

When personal information is no longer needed, we securely delete or anonymize it.

Under the CCPA/CPRA, California residents have specific rights, as outlined in Section 5. Additionally:

• Categories of Personal Information Collected: See Section 1 for details.
• Categories of Third Parties: We share personal information with service providers (e.g., payment processors, shipping carriers, analytics providers) but do not sell it.
• Do Not Track Signals: We do not currently respond to “Do Not Track” signals, as there is no universal standard for such signals.
• Shine the Light Law: Under California’s Shine the Light law, you may request information about our disclosure of personal information to third parties for direct marketing purposes. We do not share personal information for such purposes.

15. Additional Information for Other U.S. State Residents